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Step 1 of 35

WELCOME!

Thank you for participating in the MirrorBranding™ process! Your input will be very valuable to inform the ways in which we define and articulate the Travis County’s Office of First Defense brand.

And here’s the good news: you don’t have to know anything about branding to participate. All we ask is for you to respond to the questions and exercises honestly and thoughtfully based on your own experiences and perspectives. We will guide you through the entire exercise, so have fun, and thanks again!

EXERCISE 1: WORD CHOICE

In this exercise, you will see a series of cards like the ones below. One card is gray and the other is orange, with different descriptive words. Select the card with the word that best represents how you would describe the Office of First Defense.

Traditional - Modern*

SELECT THE CARD WITH THE WORD THAT YOU FEEL BEST DESCRIBES THE OFFICE OF FIRST DEFENSE

Traditional

Modern

Subtle - Bold*

SELECT THE CARD WITH THE WORD THAT YOU FEEL BEST DESCRIBES THE OFFICE OF FIRST DEFENSE

Subtle

Bold

Serious - Warm*

SELECT THE CARD WITH THE WORD THAT YOU FEEL BEST DESCRIBES THE OFFICE OF FIRST DEFENSE

Serious

Warm

Formal - Familiar*

SELECT THE CARD WITH THE WORD THAT YOU FEEL BEST DESCRIBES THE OFFICE OF FIRST DEFENSE

Formal

Familiar

Logical - Emotional*

SELECT THE CARD WITH THE WORD THAT YOU FEEL BEST DESCRIBES THE OFFICE OF FIRST DEFENSE

Logical

Emotional

Accessible - Aspirational*

SELECT THE CARD WITH THE WORD THAT YOU FEEL BEST DESCRIBES THE OFFICE OF FIRST DEFENSE

Accessible

Aspirational

EXERCISE 2: IMAGE CHOICE

In this exercise you, will see a series of cards, like the ones below, grouped into five categories: animals, vehicles, nature scenes, time pieces and music styles. For each category, choose the image you feel best represents The Office of First Defense. Then, explain why you chose the image you did in the field provided. For example, if you chose a picture of a cat, you might explain that choice through words like “nimble,” “independent,” etc. The interpretation is completely up to you; just tell us why you picked the image you chose. Click BEGIN when you are ready.

Animals*

SELECT THE CARD WITH THE IMAGE THAT YOU FEEL BEST RELATES TO THE OFFICE OF FIRST DEFENSE

ANIMALS

Dog

Butterfly

Chameleon

Lion

Tell us why you chose the ANIMAL image you chose.*

Tell us why you chose the image you selected.

What are the adjectives/descriptors the image represents that are related to the Office of First Defense? Please use commas to separate your responses.

Vehicles*

RESPOND HOW YOU FEEL ABOUT COMMUNITY LEGAL SERVICES AS IT EXISTS TODAY

Select the card with the image that best relates to Community Legal Services TODAY. After you have selected a card, tell us why you chose that card using adjectives or descriptors in the field provided. When you are done, click NEXT.

VEHICLES

Jeep

Supercar

Mini Van

Truck

Tell us why you chose the VEHICLE image you chose. - Today*

Tell us why you chose the image you chose.

What are the adjectives/descriptors the image represents that are related to Community Legal Services? Please use commas to separate your responses.

Nature Scenes Today*

RESPOND HOW YOU FEEL ABOUT COMMUNITY LEGAL SERVICES AS IT EXISTS TODAY

NATURE SCENES

River

Tree

Mountain

Flower

Tell us why you chose the NATURE SCENES image you chose. - Today*

Tell us why you chose the image you chose.

What are the adjectives/descriptors the image represents that are related to Community Legal Services? Please use commas to separate your responses.

Time Pieces Today*

RESPOND HOW YOU FEEL ABOUT COMMUNITY LEGAL SERVICES AS IT EXISTS TODAY

TIME PIECES

Analog

Dainty

Pocket

Digital

Tell us why you chose the NATURE SCENES image you chose. - Today*

Tell us why you chose the image you chose.

What are the adjectives/descriptors the image represents that are related to Community Legal Services? Please use commas to separate your responses.

Music Styles Today*

RESPOND HOW YOU FEEL ABOUT COMMUNITY LEGAL SERVICES AS IT EXISTS TODAY

MUSIC STYLES

Rock

Country

Classical

Dance

Tell us why you chose the MUSIC STYLES image you chose. - Today*

Tell us why you chose the image you chose.

What are the adjectives/descriptors the image represents that are related to Community Legal Services? Please use commas to separate your responses.

Now, the next step.

You will now see the same set of cards. This time, select the card with the word that best describes how you would like Community Legal Services to be in the FUTURE from each pairing. You are free to choose the same card or the opposite card. Click BEGIN when you are ready.

Animals Future*

RESPOND HOW YOU WOULD LIKE TO SEE COMMUNITY LEGAL SERVICES IN THE FUTURE

Select the card with the image that best relates to Community Legal Services in the FUTURE. After you have selected a card, tell us why you chose that card using adjectives or descriptors in the field provided. When you are done, click NEXT.

ANIMALS

Dog

Butterfly

Chameleon

Lion

Tell us why you chose the ANIMAL image you chose. - Future*

Tell us why you chose the image you chose.

What are the adjectives/descriptors the image represents that are related to Community Legal Services? Please use commas to separate your responses.

Vehicles Future*

RESPOND HOW YOU WOULD LIKE TO SEE COMMUNITY LEGAL SERVICES IN THE FUTURE

VEHICLES

Jeep

Supercar

Mini Van

Truck

Tell us why you chose the VEHICLE image you chose. - Future*

Tell us why you chose the image you chose.

What are the adjectives/descriptors the image represents that are related to Community Legal Services? Please use commas to separate your responses.

Nature Scenes Future*

RESPOND HOW YOU WOULD LIKE TO SEE COMMUNITY LEGAL SERVICES IN THE FUTURE

NATURE SCENES

River

Tree

Mountain

Flower

Tell us why you chose the NATURE SCENES image you chose. - Future*

Tell us why you chose the image you chose.

What are the adjectives/descriptors the image represents that are related to Community Legal Services? Please use commas to separate your responses.

Time Pieces Future*

RESPOND HOW YOU WOULD LIKE TO SEE COMMUNITY LEGAL SERVICES IN THE FUTURE

TIME PIECES

Analog

Dainty

Pocket

Digital

Tell us why you chose the TIME PIECES image you chose. - Future*

Tell us why you chose the image you chose.

What are the adjectives/descriptors the image represents that are related to Community Legal Services? Please use commas to separate your responses.

Music Styles Future*

RESPOND HOW YOU WOULD LIKE TO SEE COMMUNITY LEGAL SERVICES IN THE FUTURE

MUSIC STYLES

Rock

Country

Classical

Dance

Tell us why you chose the MUSIC STYLES image you chose. - Future*

Tell us why you chose the image you chose.

What are the adjectives/descriptors the image represents that are related to Community Legal Services? Please use commas to separate your responses.

EXERCISE 3: EMOTIONAL TRACKING

In this exercise, you will be presented with a series of 10 statements about Community Legal Services. Please assume each statement is 100% true and that Community Legal Services is able to deliver on each.

Look at each statement and select all of the emotions or adjectives that represent how you think each statement makes people feel. You may select as many feeling descriptors as you feel are appropriate for each statement. Please do not hesitate to repeat answers when the same feeling applies to multiple statements. We are seeking out common emotional themes so repetition is important.

If there are any additional feelings or adjectives that would describe how a statement would make people feel that are not on the list of options provided, please type them into the field provided.

1. Community Legal Services provides attorneys and legal services to people who cannot afford representation.*

Please read the statement below and select all the emotions, adjectives and descriptors you believe represent how people would feel when they read or hear it. Type in any additional feeling descriptors in the field provided if they do not appear on the list of choices.

1. Community Legal Services provides attorneys and legal services to people who cannot afford representation.

How do you believe the statement above would make people feel? (Select all that apply)

Accomplished

Appreciated

Belief

Belonging

Capable

Comforted

Confident

Convenienced

Covered

Deserving

Empowered

Equipped

Excited

Experienced

Faithful

Familial

Fulfilled

Grateful

Guided

Happy

Important

Informed

Impressed

Inspired

Justice

Loved

Loyal

Motivated

Nurtured

Peaceful

Powerful

Prestigious

Proud

Purposeful

Relaxed

Reliable

Relieved

Resilient

Resourceful

Respected

Safe

Satisfied

Secure

Smart

Strong

Supported

Thankful

Trusting

Understood

Validated

Valued

Vested

1. Community Legal Services provides attorneys and legal services to people who cannot afford representation. Add-ons

Type in any applicable emotions or adjectives not found on the list in the field below.

2. Community Legal Services advocates for fair outcomes within systems that can feel overwhelming or inaccessible.*

2. Community Legal Services advocates for fair outcomes within systems that can feel overwhelming or inaccessible.

How do you believe the statement above would make people feel? (Select all that apply)

Accomplished

Appreciated

Belief

Belonging

Capable

Comforted

Confident

Convenienced

Covered

Deserving

Empowered

Equipped

Excited

Experienced

Faithful

Familial

Fulfilled

Grateful

Guided

Happy

Important

Informed

Impressed

Inspired

Justice

Loved

Loyal

Motivated

Nurtured

Peaceful

Powerful

Prestigious

Proud

Purposeful

Relaxed

Reliable

Relieved

Resilient

Resourceful

Respected

Safe

Satisfied

Secure

Smart

Strong

Supported

Thankful

Trusting

Understood

Validated

Valued

Vested

2. Community Legal Services advocates for fair outcomes within systems that can feel overwhelming or inaccessible. Add-ons

Type in any applicable emotions or adjectives not found on the list in the field below.

3. Community Legal Services delivers early legal defense, ensuring individuals have representation at their very first court appearance.*

3. Community Legal Services delivers early legal defense, ensuring individuals have representation at their very first court appearance.

How do you believe the statement above would make people feel? (Select all that apply)

Accomplished

Appreciated

Belief

Belonging

Capable

Comforted

Confident

Convenienced

Covered

Deserving

Empowered

Equipped

Excited

Experienced

Faithful

Familial

Fulfilled

Grateful

Guided

Happy

Important

Informed

Impressed

Inspired

Justice

Loved

Loyal

Motivated

Nurtured

Peaceful

Powerful

Prestigious

Proud

Purposeful

Relaxed

Reliable

Relieved

Resilient

Resourceful

Respected

Safe

Satisfied

Secure

Smart

Strong

Supported

Thankful

Trusting

Understood

Validated

Valued

Vested

3. Community Legal Services delivers early legal defense, ensuring individuals have representation at their very first court appearance. Add-ons

Type in any applicable emotions or adjectives not found on the list in the field below.

4. Community Legal Services provides full criminal defense representation for misdemeanor, juvenile and felony cases*

4. Community Legal Services provides full criminal defense representation for misdemeanor, juvenile and felony cases

How do you believe the statement above would make people feel? (Select all that apply)

Accomplished

Appreciated

Belief

Belonging

Capable

Comforted

Confident

Convenienced

Covered

Deserving

Empowered

Equipped

Excited

Experienced

Faithful

Familial

Fulfilled

Grateful

Guided

Happy

Important

Informed

Impressed

Inspired

Justice

Loved

Loyal

Motivated

Nurtured

Peaceful

Powerful

Prestigious

Proud

Purposeful

Relaxed

Reliable

Relieved

Resilient

Resourceful

Respected

Safe

Satisfied

Secure

Smart

Strong

Supported

Thankful

Trusting

Understood

Validated

Valued

Vested

4. Community Legal Services provides full criminal defense representation for misdemeanor, juvenile and felony cases Add-ons

Type in any applicable emotions or adjectives not found on the list in the field below.

5. Community Legal Services expands access to qualified legal representation by partnering with private attorneys*

5. Community Legal Services expands access to qualified legal representation by partnering with private attorneys

How do you believe the statement above would make people feel? (Select all that apply)

Accomplished

Appreciated

Belief

Belonging

Capable

Comforted

Confident

Convenienced

Covered

Deserving

Empowered

Equipped

Excited

Experienced

Faithful

Familial

Fulfilled

Grateful

Guided

Happy

Important

Informed

Impressed

Inspired

Justice

Loved

Loyal

Motivated

Nurtured

Peaceful

Powerful

Prestigious

Proud

Purposeful

Relaxed

Reliable

Relieved

Resilient

Resourceful

Respected

Safe

Satisfied

Secure

Smart

Strong

Supported

Thankful

Trusting

Understood

Validated

Valued

Vested

5. Community Legal Services expands access to qualified legal representation by partnering with private attorneys Add-ons

Type in any applicable emotions or adjectives not found on the list in the field below.

6. Community Legal Services supports families in resolving conflicts outside of court through mediation services*

6. Community Legal Services supports families in resolving conflicts outside of court through mediation services

How do you believe the statement above would make people feel? (Select all that apply)

Accomplished

Appreciated

Belief

Belonging

Capable

Comforted

Confident

Convenienced

Covered

Deserving

Empowered

Equipped

Excited

Experienced

Faithful

Familial

Fulfilled

Grateful

Guided

Happy

Important

Informed

Impressed

Inspired

Justice

Loved

Loyal

Motivated

Nurtured

Peaceful

Powerful

Prestigious

Proud

Purposeful

Relaxed

Reliable

Relieved

Resilient

Resourceful

Respected

Safe

Satisfied

Secure

Smart

Strong

Supported

Thankful

Trusting

Understood

Validated

Valued

Vested

6. Community Legal Services supports families in resolving conflicts outside of court through mediation services Add-ons

Type in any applicable emotions or adjectives not found on the list in the field below.

7. Community Legal Services protects parents’ rights and provides legal advocacy in child welfare cases*

7. Community Legal Services protects parents’ rights and provides legal advocacy in child welfare cases

How do you believe the statement above would make people feel? (Select all that apply)

Accomplished

Appreciated

Belief

Belonging

Capable

Comforted

Confident

Convenienced

Covered

Deserving

Empowered

Equipped

Excited

Experienced

Faithful

Familial

Fulfilled

Grateful

Guided

Happy

Important

Informed

Impressed

Inspired

Justice

Loved

Loyal

Motivated

Nurtured

Peaceful

Powerful

Prestigious

Proud

Purposeful

Relaxed

Reliable

Relieved

Resilient

Resourceful

Respected

Safe

Satisfied

Secure

Smart

Strong

Supported

Thankful

Trusting

Understood

Validated

Valued

Vested

7. Community Legal Services protects parents’ rights and provides legal advocacy in child welfare cases Add-ons

Type in any applicable emotions or adjectives not found on the list in the field below.

8. Community Legal Services represents children by providing dedicated legal counsel in child welfare proceedings*

8. Community Legal Services represents children by providing dedicated legal counsel in child welfare proceedings

How do you believe the statement above would make people feel? (Select all that apply)

Accomplished

Appreciated

Belief

Belonging

Capable

Comforted

Confident

Convenienced

Covered

Deserving

Empowered

Equipped

Excited

Experienced

Faithful

Familial

Fulfilled

Grateful

Guided

Happy

Important

Informed

Impressed

Inspired

Justice

Loved

Loyal

Motivated

Nurtured

Peaceful

Powerful

Prestigious

Proud

Purposeful

Relaxed

Reliable

Relieved

Resilient

Resourceful

Respected

Safe

Satisfied

Secure

Smart

Strong

Supported

Thankful

Trusting

Understood

Validated

Valued

Vested

8. Community Legal Services represents children by providing dedicated legal counsel in child welfare proceedings Add-ons

Type in any applicable emotions or adjectives not found on the list in the field below.

9. Community Legal Services offers access to legal information, research tools, and guidance to support informed decisions*

9. Community Legal Services offers access to legal information, research tools, and guidance to support informed decisions

How do you believe the statement above would make people feel? (Select all that apply)

Accomplished

Appreciated

Belief

Belonging

Capable

Comforted

Confident

Convenienced

Covered

Deserving

Empowered

Equipped

Excited

Experienced

Faithful

Familial

Fulfilled

Grateful

Guided

Happy

Important

Informed

Impressed

Inspired

Justice

Loved

Loyal

Motivated

Nurtured

Peaceful

Powerful

Prestigious

Proud

Purposeful

Relaxed

Reliable

Relieved

Resilient

Resourceful

Respected

Safe

Satisfied

Secure

Smart

Strong

Supported

Thankful

Trusting

Understood

Validated

Valued

Vested

9. Community Legal Services offers access to legal information, research tools, and guidance to support informed decisions Add-ons

Type in any applicable emotions or adjectives not found on the list in the field below.

10. Community Legal Services connects residents to a broader network of legal aid organizations, referrals, and community resources across Central Texas*

10. Community Legal Services connects residents to a broader network of legal aid organizations, referrals, and community resources across Central Texas

How do you believe the statement above would make people feel? (Select all that apply)

Accomplished

Appreciated

Belief

Belonging

Capable

Comforted

Confident

Convenienced

Covered

Deserving

Empowered

Equipped

Excited

Experienced

Faithful

Familial

Fulfilled

Grateful

Guided

Happy

Important

Informed

Impressed

Inspired

Justice

Loved

Loyal

Motivated

Nurtured

Peaceful

Powerful

Prestigious

Proud

Purposeful

Relaxed

Reliable

Relieved

Resilient

Resourceful

Respected

Safe

Satisfied

Secure

Smart

Strong

Supported

Thankful

Trusting

Understood

Validated

Valued

Vested

10. Community Legal Services connects residents to a broader network of legal aid organizations, referrals, and community resources across Central Texas Add-ons

Type in any applicable emotions or adjectives not found on the list in the field below.

11. Community Legal Services advocates for legal system improvements with elected officials*

11. Community Legal Services advocates for legal system improvements with elected officials

How do you believe the statement above would make people feel? (Select all that apply)

Accomplished

Appreciated

Belief

Belonging

Capable

Comforted

Confident

Convenienced

Covered

Deserving

Empowered

Equipped

Excited

Experienced

Faithful

Familial

Fulfilled

Grateful

Guided

Happy

Important

Informed

Impressed

Inspired

Justice

Loved

Loyal

Motivated

Nurtured

Peaceful

Powerful

Prestigious

Proud

Purposeful

Relaxed

Reliable

Relieved

Resilient

Resourceful

Respected

Safe

Satisfied

Secure

Smart

Strong

Supported

Thankful

Trusting

Understood

Validated

Valued

Vested

11. Community Legal Services advocates for legal system improvements with elected officials Add-ons

Type in any applicable emotions or adjectives not found on the list in the field below.

EXERCISE 4: LOOKING AHEAD

In this exercise, you will be presented with a series of aspirational statements about Community Legal Services. Select the top three choices you feel best represent what you want Community Legal Services to be known for/as.

Check the box next to the top three statements that best represent what you want Community Legal Services to be known for/as in the future.*

Check the box next to the top three statements that best represent what you want Community Legal Services to be known for/as in the FUTURE. You must choose three and only three options to proceed.

Community Legal Services provides the highest quality legal representation and advice

Community Legal Services provides community-sourced solutions

Community Legal Services always protects people’s rights

Community Legal Services makes our clients’ lives better

Community Legal Services is knowledgeable and capable

Community Legal Services is the best training ground for young legal professionals

Community Legal Services puts people’s needs ahead of the system

Community Legal Services operates with our clients’ and the community’s best interests in mind

Community Legal Services is engaged, competent and trustworthy

Community Legal Services uses data to ensure transparency and accountability

TELL US MORE*

TELL US MORE

In the space provided below, tell us a bit more about what is important to you as we shape the brand for Community Legal Services. There are no wrong answers, and your input is valuable to this process.